Most liked members of the British Royal Family 2024

Kate Middleton was the most popular member of the British Royal Family, according to a survey conducted among adults in Great Britain in April 2024. Prince William, was the second most popular Royal, with 73 percent of respondents having a positive opinion of him. By contrast, Prince Andrew was by far the least-popular member of the Royal Family with just seven percent having a positive opinion of him. 

What have been the biggest swings in popularity?

In the last years of her reign, the Queen was generally viewed in a positive light by the British public, despite some significant swings in opinion for other members of the Royal Family. In particular, Prince Harry, previously once one of the most popular members of the Royal Family, has seen the share of Britons who view him favorably fall from 71 percent in 2019, to just 26 percent by January 2023. The current monarch, King Charles III, has gradually become more popular during the same time period, with 66 percent viewing him positively in February 2024, compared with 58 percent in 2020. 

Support for the monarchy in Britain

While support for the monarchy has certainly had its ups and downs, it remains a very popular British institution, with approximately 62 percent of Britons supporting its continuation as of 2023. This support is heavily dependent on age, with older age groups being far more likely to support the monarchy than younger ones. In 2023, for example, just 36 percent of 18 to 24-year-old's supported the monarchy, compared with 79 percent of those aged 65 or over. In fact, a plurality of younger British adults thought that the monarchy should be replaced with an elected head of state, with this particular scenario supported by 24 percent of Britons overall.