Brazil: leading consumer electronics companies 2022, by revenue

In 2022, Samsung Eletrônica da Amazônia Ltda., Samsung's subsidiary in Brazil, was the leading company in the consumer electronics sector in Brazil, based on annual net revenue. The company generated a net revenue of around 30 billion Brazilian reals that year. Whilrpool followed, with almost 11 billion reals in revenue.

The Brazilian consumer electronics industry

The consumer electronics industry in Brazil grew over the past decade and it is forecast to increase in the coming years, generating a revenue of over 40 billion U.S. dollars by 2026. The telephony segment accounted for most of the revenue, with 86 people per 100 owning a smartphone in 2021. At the same time, the TV and the computer segments - the latter including desktop PCs, laptops, and tablets – are also demanding segments in the Latin American country. with the TV production in Brazil exceeding nine million units in the first ten months of 2021.

Via

One of the most famous consumer electronics and household appliances retail companies in Brazil is Via, previously known as Via Varejo, In the last years, its net revenue increased, peaking at 5.66 billion U.S. dollars in 2020. At Via, whether in-store or online, Brazilian shoppers can find their favorite consumer electronics companies.