This statistic shows the leading beers in the United States as perceived by consumers in 2018. During the survey, Samuel Adams received an index score of 10, making it the most positively perceived beer brand among responding U.S. consumers.
Best perceived beer brands among consumers in the United States in 2018, by Buzz Score
Scores range from 100 to -100 with a zero score equaling neutral. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.
This question was phrased by the source as follows: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The source does not specify the number of respondents.
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YouGov. (March 14, 2018). Best perceived beer brands among consumers in the United States in 2018, by Buzz Score [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/747787/consumer-beer-brand-perception/
YouGov. "Best perceived beer brands among consumers in the United States in 2018, by Buzz Score." Chart. March 14, 2018. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/747787/consumer-beer-brand-perception/
YouGov. (2018). Best perceived beer brands among consumers in the United States in 2018, by Buzz Score. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/747787/consumer-beer-brand-perception/
YouGov. "Best Perceived Beer Brands among Consumers in The United States in 2018, by Buzz Score." Statista, Statista Inc., 14 Mar 2018, https://www.statista.com/statistics/747787/consumer-beer-brand-perception/
YouGov, Best perceived beer brands among consumers in the United States in 2018, by Buzz Score Statista, https://www.statista.com/statistics/747787/consumer-beer-brand-perception/ (last visited October 30, 2024)
Best perceived beer brands among consumers in the United States in 2018, by Buzz Score [Graph], YouGov, March 14, 2018. [Online]. Available: https://www.statista.com/statistics/747787/consumer-beer-brand-perception/
