This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked how much they spend on eye make-up products, such as mascara, eye shadow and eyeliner, for themselves in a year. Among the women surveyed, 31 percent claim to spend 25 British pounds or less, 24 percent spend between 26 and 50 pounds and a further 9 percent spend between 51 and 100 pounds. The largest proportion of people (32 percent) however do not know much they spend on eye make-up products annually.
How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?*
English speaking female population; those who use eye make-up at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was worded by the source as follows: "How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year? Please give your best guess in case you are not sure."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (June 1, 2017). How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?* [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/721003/women-yearly-eye-make-up-expenditure-united-kingdom-uk/
Statista. "How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?*." Chart. June 1, 2017. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/721003/women-yearly-eye-make-up-expenditure-united-kingdom-uk/
Statista. (2017). How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?*. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/721003/women-yearly-eye-make-up-expenditure-united-kingdom-uk/
Statista. "How Much Do You Spend on Eye Makeup (Mascara, Eye Shadow, Eyeliner Etc.) for Yourself in a Year?*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/721003/women-yearly-eye-make-up-expenditure-united-kingdom-uk/
Statista, How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?* Statista, https://www.statista.com/statistics/721003/women-yearly-eye-make-up-expenditure-united-kingdom-uk/ (last visited November 24, 2024)
How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/721003/women-yearly-eye-make-up-expenditure-united-kingdom-uk/