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Link to original content: http://statista.com/statistics/693846/cmo-tenure-usa/
U.S. top advertisers' CMOs' average tenure 2004-2023 | Statista

Average tenure of CMOs at the leading 100 advertisers in the U.S. 2004-2023

Published by
J. G. Navarro,
May 16, 2024
In 2023, the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 37.2 months – or 3.1 years. That was the lowest average since 2009, when it stood at 34.7 months.

Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months)

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Release date

May 2024

Region

United States

Survey time period

2004 to 2023

Special properties

among the 100 most advertised brands at the end of each year

Supplementary notes

* Statista calculated the values based on the source's data.

Data preceding 2023 comes from earlier releases.

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Diversity, equity, and inclusion

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Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
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