J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, their marketing spending increased by 5.8 percent during the 12 months preceding the study. Respondents also expected the expenditure to grow by 8.6 percent in the following 12 months.
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Global & regional overview
U.S. CMOs profile
Perception of CMOs' role
Budget administration
Challenges
Spotlight: CMOs & A.I.
Spotlight: B2B CMOs
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.