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Instagram’s most popular post

As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes. After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

Instagram’s most popular accounts

As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

Instagram influencers

In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

Instagram around the globe

Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

Most popular posts on Instagram as of April 2024, by number of likes (in millions)

Characteristic	Number of likes in millions
@leomessi: Photos of Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina (Dec 2022)	75.4
@world_record_egg: Photo of an egg (Jan 2019)	60.1
@leomessi: Lionel Messi in bed with Mate drink and the FIFA World Cup Trophy (Dec 2022)	54.5
@cristiano: Lionel Messi and Cristiano Ronaldo playing chess in an advertisement for Louis Vuitton (Nov 2022)	42.5
@leomessi: Lionel Messi on an airplane with the FIFA World Cup Trophy (Dec 2022)	41.8
@leomessi: Celebrating the 2022 FIFA World Cup in Argentina (Dec 2022)	34.2
@cristiano @alnassr: Announcement of Cristiano Ronaldo joining Al Nassr FC (Dec 2022)	34.2
@jiangzhibin24: Reel of a sunset (Aug 2023)	34.2
@cristiano: After Portugal was eliminated from the 2022 FIFA World Cup (Dec 2022)	34
@leomessi: Lionel Messi and Cristiano Ronaldo playing chess in an advertisement for Louis Vuitton (Nov 2022)	32.7