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Link to original content: http://statista.com/statistics/659900/australia-social-media-presence-of-small-and-medium-businesses/
Australia: social media presence of SMB businesses by platform 2020 | Statista

Small and medium businesses with social media presence Australia 2020, by platform

Published by
Christopher Hughes,
Jan 3, 2023
In a survey conducted in January 2020 about social media usage of small and medium-sized businesses in Australia, about 90 percent stated they used Facebook. Facebook was the most used social media platform by small and medium-sized businesses across all industries in Australia.

Share of small and medium-sized businesses with a social media presence in Australia as of January 2020, by platform

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Source

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Release date

July 2020

Region

Australia

Survey time period

December 2019 to January 2020

Number of respondents

1,020 respondents

Special properties

small and medium-sized businesses

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What does your social media presence include?"
Small-sized businesses are defined as those with between 1 and 19 employees.
Medium-sized businesses are defined as those with between 20 and 200 employees.

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