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Link to original content: http://statista.com/statistics/609874/programmatic-buying-adoption-asia-pacific/
Asia Pacific programmatic buying adoption by country 2016 | Statista

Programmatic buying adoption in Asia-Pacific 2016, by country

Published by Statista Research Department, May 26, 2016
The statistic shows the likelihood of marketing/media buying decision-makers adopting programmatic buying in the Asia-Pacific region as of February 2016, by country. As of the survey period, 38 percent of marketing decision-makers in India had already had adopted programmatic buying.

Likelihood of marketing/media buying decision-makers adopting programmatic buying in the Asia Pacific region as of February 2016, by country

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Sources

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Release date

May 2016

Region

APAC

Survey time period

February 2016

Number of respondents

300 respondents

Special properties

decision-makers with responsibility for marketing and media buying

Supplementary notes

The source did not provide information on the survey type.

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