Estimates suggest that Apple Music had 93 million subscribers worldwide in June 2023, up by five million from the previous year. Launched in 2015 by U.S. tech giant Apple, Apple Music is the second largest music streaming service worldwide, competing with market leader Spotify.
*October 2015 figures are based on CEO Tim Cook's statement that Apple Music has 6.5 million paid subscribers plus another 8.5 million users who are still in their three-month free trial period. Apple Music offers a 3 month free trial up front, but only supports paid subscriptions after that.
Figures for prior to June 2021 come from previous reports. The figure given for this period was an estimate based on Apple Music's market share.
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Business of Apps. (May 7, 2024). Number of Apple Music subscribers worldwide from October 2015 to June 2023 (in millions) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/
Business of Apps. "Number of Apple Music subscribers worldwide from October 2015 to June 2023 (in millions)." Chart. May 7, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/
Business of Apps. (2024). Number of Apple Music subscribers worldwide from October 2015 to June 2023 (in millions). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/
Business of Apps. "Number of Apple Music Subscribers Worldwide from October 2015 to June 2023 (in Millions)." Statista, Statista Inc., 7 May 2024, https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/
Business of Apps, Number of Apple Music subscribers worldwide from October 2015 to June 2023 (in millions) Statista, https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/ (last visited November 22, 2024)
Number of Apple Music subscribers worldwide from October 2015 to June 2023 (in millions) [Graph], Business of Apps, May 7, 2024. [Online]. Available: https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/