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Link to original content: http://statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/
Italy: e-commerce purchases value by type 2023 | Statista

Value of e-commerce purchases in Italy 2018-2023, by type

Published by Statista Research Department, Nov 22, 2023
By the end of 2023, the value of e-commerce services purchases might reach 19.2 billion euros in Italy. This is a significant increase compared to just 9.3 billion euros registered in 2021. However it pales in comparison with product purchases. Their value is forecast to reach 35 billion euros in 2023.

Value of e-commerce purchases in Italy from 2018 to 2023, by type (in billion euros)

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Release date

October 2023

Region

Italy

Survey time period

2018 to 2023

Supplementary notes

Purchases of digital content (music, apps, eBooks) and streaming services are excluded.

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E-commerce in ItalyInternet usage in ItalyOnline grocery market in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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