iOS version share of Apple devices worldwide 2016-2024

The new mobile operating system iOS 17 was installed on 66 percent of the Apple devices that accessed the Apple App Store in February 2024, while the older iOS 16 was running on 23 percent of mobile devices and earlier releases on the remaining 11 percent

Apple’s smartphone market share

Apple held over 20 percent share of the global smartphone sales market in 2023, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone 15 and 15 Plus, as well as iPhone 15 Pro and Pro Max led to Apple announcing a sales figures of more than 80 million units sold worldwide in the fourth quarter of 2023. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around 58.3 percent of Apple's total revenue in the same quarter.

The world at your fingertips

Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.