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Link to original content: http://statista.com/statistics/550825/top-active-social-media-platforms-in-italy/
Italy: leading social media platforms 2023 | Statista

Leading social networks in Italy 2023, by reach

Published by Statista Research Department, Mar 28, 2024

In the third quarter of 2023, WhatsApp was the leading social media in Italy with more than 90.3 percent of Italian online users accessing the instant messaging service on a monthly basis. The most popular social media platform was Facebook, with 77.5 percent of surveyed Italian internet users reporting to have used the platform. Additionally, Facebook Messenger was used by 50.2 percent of respondents.

Most popular social media platforms in Italy as of 3rd quarter 2023, by usage reach

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Release date

February 2024

Region

Italy

Survey time period

Q3 2023

Age group

16 to 64 years

Special properties

self-reported use in the past month

Method of interview

Online survey

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Overview

6

Benchmarks

6

Usage

8

Social media platforms

5

Social video platforms

7

Spotlight: Social media advertising

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Further related statistics

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Social media usage in ItalySocial mediaSocial media and events in the United StatesSocial media usage in Western EuropeInternet usage in Italy
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