Market share of brewing companies in Italy 2023

In the year 2023, the highest portion of the Italian beer market was held by Heineken with a share of 32 percent, followed by non-associated third party imports which covered 23.8 percent of the market. Between 2010 and 2023, the per capita consumption of beer showed some fluctuations, but grew overall.

 A market growing rapidly

  Even though wine was still by far the most consumed alcoholic drink in the country, as data from 2015 show, Italian beer production reached one of the highest all time amounts in 2023, with 17.4 million hectoliters produced. This increase was due to different factors such as the spread of new microbreweries.

 Microbreweries in Europe

  The increase in the number of microbreweries has been a trend in almost every part of the globe during the last years. In 2008, only 1,992 manufacturers operated in Europe, while 14 years later the number grew significantly to 8,799 microbreweries.