Global share of adidas retail sales in 2023, by region

In 2023, nearly 40 percent of the adidas Group's net sales were generated in the EMEA region. Sales shares from the key regions of North America and Greater China stood at 25 and 15 percent, respectively. That year, the adidas Group generated some 21.4 billion euros in net sales worldwide.

The adidas Group’s global appeal

The adidas Group had consistently increased its global sales figures since 2013, exceeding 21 billion euros annually from 2017. In the year of the pandemic in 2020, however, sales had dropped slightly. In terms of product categories, footwear sales reached over 12 billion euros in 2023 – about the same amount in the previous year – and this corresponded to just over 55 percent share of adidas’ net sales. Apparel makes up the company's second-largest product segment.

The departure of Reebok

The Reebok brand had been part of the adidas Group since the mid-2000s, continuously generating annual net sales worldwide of more than 1.4 billion euros. North America was the subsidiary's best performing region in 2020, with net sales of 397 million euros. However, adidas announced its plans to sell the brand in 2021, and in 2022, Reebok was acquired by Authentic Brands Group (ABG).