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Link to original content: http://statista.com/statistics/495574/united-kingdom-uk-branded-jewelry-pruchase-influence/
Branded jewelry purchase influences in the UK 2015 | Statista

Branded jewelry purchase influence among females in the United Kingdom (UK) 2015

Published by Statista Research Department, Sep 24, 2015
This statistic illustrates the factors influencing female consumers to buy branded jewelry in the United Kingdom (UK) as of 2015. According to the survey, around 20 percent were influenced by seeing other people wearing the jewelry. Less than 10 percent said they were influenced by advertising.

What influences your decission to buy branded jewelry?

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Release date

September 2015

Region

United Kingdom

Survey time period

2015

Number of respondents

2000*

Special properties

All female respondents

Supplementary notes

* Total sample including male respondents. Exact number of female respondents not provided.

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