In the fall of 2021 Toronto radio stations had over 5.86 million listeners, and is by far the leading radio market in the country with consistently over five million listeners each quarter. Considering the average daily radio audience in in Canada, the figures for winter 2021 were the highest recorded in the timeline, and could have been connected to the coronavirus as consumers sought updates on the pandemic.
Average daily radio audience in the selected central market areas in Canada from May 2016 to August 2021
(in 1,000s)
Average daily universe, Monday to Sunday, 2am to 2am
Supplementary notes
The figures for markets included in this statistic come from their respective reporting sheets. The source provides the following explanation to the figures: "The universe is expressed as daily averages because it changes slightly daily as the in tab changes." Central (Ctrl) Market Area - A BBM defined geographical area, usually centered around one urban center. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties.
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Numeris. (October 6, 2021). Average daily radio audience in the selected central market areas in Canada from May 2016 to August 2021 (in 1,000s) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/491067/canada-average-daily-radio-audience/
Numeris. "Average daily radio audience in the selected central market areas in Canada from May 2016 to August 2021 (in 1,000s)." Chart. October 6, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/491067/canada-average-daily-radio-audience/
Numeris. (2021). Average daily radio audience in the selected central market areas in Canada from May 2016 to August 2021 (in 1,000s). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/491067/canada-average-daily-radio-audience/
Numeris. "Average Daily Radio Audience in The Selected Central Market Areas in Canada from May 2016 to August 2021 (in 1,000s)." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/491067/canada-average-daily-radio-audience/
Numeris, Average daily radio audience in the selected central market areas in Canada from May 2016 to August 2021 (in 1,000s) Statista, https://www.statista.com/statistics/491067/canada-average-daily-radio-audience/ (last visited November 22, 2024)
Average daily radio audience in the selected central market areas in Canada from May 2016 to August 2021 (in 1,000s) [Graph], Numeris, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/491067/canada-average-daily-radio-audience/
