The statistic shows the most important reasons among customers for switching diaper brands worldwide in 2015. The number one reason for individuals deciding to switch diaper brands was due to feedback from family and friends.
Most important reasons for switching diaper brands among consumers worldwide in 2015
consumers who have made a baby care purchase in the past five years
Method of interview
Online survey
Supplementary notes
* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 43 of the report.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (August 25, 2015). Most important reasons for switching diaper brands among consumers worldwide in 2015 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/478098/consumer-reasons-for-switching-diaper-brands-worldwide/
Nielsen. "Most important reasons for switching diaper brands among consumers worldwide in 2015." Chart. August 25, 2015. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/478098/consumer-reasons-for-switching-diaper-brands-worldwide/
Nielsen. (2015). Most important reasons for switching diaper brands among consumers worldwide in 2015. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/478098/consumer-reasons-for-switching-diaper-brands-worldwide/
Nielsen. "Most Important Reasons for Switching Diaper Brands among Consumers Worldwide in 2015." Statista, Statista Inc., 25 Aug 2015, https://www.statista.com/statistics/478098/consumer-reasons-for-switching-diaper-brands-worldwide/
Nielsen, Most important reasons for switching diaper brands among consumers worldwide in 2015 Statista, https://www.statista.com/statistics/478098/consumer-reasons-for-switching-diaper-brands-worldwide/ (last visited November 22, 2024)
Most important reasons for switching diaper brands among consumers worldwide in 2015 [Graph], Nielsen, August 25, 2015. [Online]. Available: https://www.statista.com/statistics/478098/consumer-reasons-for-switching-diaper-brands-worldwide/
