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Link to original content: http://statista.com/statistics/444727/most-chosen-health-and-beauty-brands-spain/
Top health & beauty brands in Spain 2023 | Statista

Spain: most popular health & beauty brands 2023, based on Consumer Reach Points

Published by Statista Research Department, Aug 13, 2024

This statistic presents the leading health and beauty brands ranked by Consumer Reach Points (CRPs) in Spain in 2023. This year, Colgate was the leading brand for health and beauty in Spain, with approximately 29 million Consumer Reach Points. Evax and Nivea ranked in second and third place, with 18.1 and 18 million CRPs, respectively.

Leading health and beauty brands in Spain in 2023 (in million Consumer Reach Points)

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Sources

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Release date

August 2024

Region

Spain

Survey time period

2023

Special properties

Consumer Reach Points (CRPs)*

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

You can find detailed information about the report's methodology here.

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

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