When it came to Austrian brands, there was only one clear winner in terms of value in 2024. The Austrian energy drinks brand Red Bull had a brand value over five times higher than the second most valuable brand, Novomatic. Red Bull’s brand value amounted to nearly 19 billion euros.
The biggest player in the industry: Red Bull
Red Bull GmbH was founded in 1987 and is headquartered in Fuschl am See in Austria, close to Salzburg. Operating in more than 175 countries worldwide, the company saw global revenue reach 10.55 billion euros. The energy drink manufacturer's most renowned brand, Red Bull, saw over 12 billion cans sold worldwide in 2023.
One of the major players in the field: Swarovski
Wattens-based Swarovski is most well-known for the production of lead glass (crystal) and is one of the most-known jewelry brands in the United States and worldwide. The company currently conducts business in three areas, including crystals, optical instruments (telescopes, binoculars, etc.) and the manufacturing of grinding, sawing, drilling and dressing tools.
Leading Austrian brands worldwide in 2024, by brand value
(in billion euros)
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European Brand Institute. (June 26, 2024). Leading Austrian brands worldwide in 2024, by brand value (in billion euros) [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute. "Leading Austrian brands worldwide in 2024, by brand value (in billion euros)." Chart. June 26, 2024. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute. (2024). Leading Austrian brands worldwide in 2024, by brand value (in billion euros). Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute. "Leading Austrian Brands Worldwide in 2024, by Brand Value (in Billion Euros)." Statista, Statista Inc., 26 Jun 2024, https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute, Leading Austrian brands worldwide in 2024, by brand value (in billion euros) Statista, https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/ (last visited November 25, 2024)
Leading Austrian brands worldwide in 2024, by brand value (in billion euros) [Graph], European Brand Institute, June 26, 2024. [Online]. Available: https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/
