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Link to original content: http://statista.com/statistics/440940/us-mobile-app-user-retention-by-app-usage/
U.S. mobile app user retention rate 2016 | Statista

U.S. mobile app retention rate H1 2016, by app usage

Published by Statista Research Department, Aug 16, 2016
This statistic presents the mobile app retention rate in the United States as of the first half of 2016, measured by total number of times an app was used. During the survey period it was found that 21 percent of apps were only used once.

Mobile app retention rate in the United States as of 1st half 2016, measured by number of user sessions

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Release date

August 2016

Region

United States

Survey time period

1st half 2016

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