In 2022, almost nine in ten internet users among students were also e-commerce customers in Estonia. During the same period, 82 percent of employed persons had used online commerce services in the past 12 months. Among retired individuals, the share of e-commerce clients has been the lowest over the years.
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by employment status
Characteristic
Employed persons
Unemployed persons
Students (not in the labour force)
Retired (not in the labour force) and other inactive
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Statistics Estonia. (September 16, 2022). Share of e-commerce users among internet users in Estonia from 2010 to 2022, by employment status [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/429824/estonia-e-commerce-reach-by-employment/
Statistics Estonia. "Share of e-commerce users among internet users in Estonia from 2010 to 2022, by employment status." Chart. September 16, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/429824/estonia-e-commerce-reach-by-employment/
Statistics Estonia. (2022). Share of e-commerce users among internet users in Estonia from 2010 to 2022, by employment status. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/429824/estonia-e-commerce-reach-by-employment/
Statistics Estonia. "Share of E-commerce Users among Internet Users in Estonia from 2010 to 2022, by Employment Status." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/429824/estonia-e-commerce-reach-by-employment/
Statistics Estonia, Share of e-commerce users among internet users in Estonia from 2010 to 2022, by employment status Statista, https://www.statista.com/statistics/429824/estonia-e-commerce-reach-by-employment/ (last visited November 24, 2024)
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by employment status [Graph], Statistics Estonia, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/429824/estonia-e-commerce-reach-by-employment/