In 2022, digital advertising spending in Sweden stood at roughly six billion Swedish kronor. Display was the largest format, accounting for 2.09 billion kronor, followed by video with 1.63 billion and social media with 1.52 billion. Search was the least invested-in format, having attracted 771 million kronor.
Digital advertising spending in Sweden in 2022, by format
(in billion SEK)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Resumé. (January 10, 2023). Digital advertising spending in Sweden in 2022, by format (in billion SEK) [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. "Digital advertising spending in Sweden in 2022, by format (in billion SEK)." Chart. January 10, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. (2023). Digital advertising spending in Sweden in 2022, by format (in billion SEK). Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. "Digital Advertising Spending in Sweden in 2022, by Format (in Billion Sek)." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé, Digital advertising spending in Sweden in 2022, by format (in billion SEK) Statista, https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/ (last visited November 24, 2024)
Digital advertising spending in Sweden in 2022, by format (in billion SEK) [Graph], Resumé, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
