NBA league & teams sponsorship revenue 2010-2023

Commercially speaking, a watershed moment for the National Basketball Association (NBA) came during the 2017/18 season when jersey patch sponsors were introduced. Following this move, the NBA’s sponsorship revenue grew by nearly a third and, in 2023, reached 1.66 billion U.S. dollars.

Who are the NBA’s main sponsors?

Before the introduction of jersey sponsors for the 2017/18 season, Nike signed an eight-year deal in 2015 with the NBA to become the league’s new official outfitter. The NBA also partners with technology giants such as Microsoft and Rakuten and, more recently, struck sponsorship deals with cryptocurrency companies like the crypto-based gaming company Sorare. Some NBA franchises, however, have been unfortunate in their choice of cryptocurrency sponsors, with the Miami Heat and the Golden State Warriors both seeing their partnerships with FTX fall apart after the latter’s bankruptcy in 2022.

What is the total revenue of the NBA?

Except for a slump during the coronavirus (COVID-19) pandemic, the total league revenue of the NBA has also grown significantly in the last decade and stood at over 10 billion U.S. dollars. Making up a significant share of this total was the Golden State Warriors, whose revenue stream of 765 million U.S. dollars in 2023 made it the NBA franchise with the most revenue that year. With four NBA championships to their name since 2015, the Warriors’ financial performance has been a fair reflection of the franchise’s on-court performance.