According to a survey on soft drink brands in India, the average penetration rate of Sprite soft drink brand was the highest for both years. The survey revealed that 41 percent of respondents purchased Sprite brand soft drink within the last three to twelve months of 2013.
Average penetration rate* of soft drink brand in India in 2012 and 2013
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Credit Suisse. (February 15, 2014). Average penetration rate* of soft drink brand in India in 2012 and 2013 [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/372807/india-penetration-rate-of-soft-drinks-brands/
Credit Suisse. "Average penetration rate* of soft drink brand in India in 2012 and 2013." Chart. February 15, 2014. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/372807/india-penetration-rate-of-soft-drinks-brands/
Credit Suisse. (2014). Average penetration rate* of soft drink brand in India in 2012 and 2013. Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/372807/india-penetration-rate-of-soft-drinks-brands/
Credit Suisse. "Average Penetration Rate* of Soft Drink Brand in India in 2012 and 2013." Statista, Statista Inc., 15 Feb 2014, https://www.statista.com/statistics/372807/india-penetration-rate-of-soft-drinks-brands/
Credit Suisse, Average penetration rate* of soft drink brand in India in 2012 and 2013 Statista, https://www.statista.com/statistics/372807/india-penetration-rate-of-soft-drinks-brands/ (last visited November 26, 2024)
Average penetration rate* of soft drink brand in India in 2012 and 2013 [Graph], Credit Suisse, February 15, 2014. [Online]. Available: https://www.statista.com/statistics/372807/india-penetration-rate-of-soft-drinks-brands/
