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Link to original content: http://statista.com/statistics/368213/lead-nurturing-methods-b2b-marketing/
Lead nurturing: most effective methods in B2B marketing in the U.S. 2013 | Statista

Most effective lead nurturing methods in B2B marketing in the U.S. 2013

Published by Statista Research Department, May 19, 2014
The graph shows most effective lead nurturing methods according to B2B marketing professionals in the United States as July 2013. During a survey, 57 percent of respondents stated they used sales calls to nurture leads.

Most effective lead nurturing methods in business-to-business marketing in the United States as of July 2013

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Source

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Release date

May 2014

Region

United States

Survey time period

June and July 2013

Number of respondents

282 respondents

Special properties

among B2B marketing professionals

Supplementary notes

The source does not provide information on the type of the survey.

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