Factors deterring consumers from buying ethical products in the United Kingdom 2014

This statistic shows the results of a survey question asking consumers in the UK which reasons make them less likely to buy products that are produced in an ethical way. The survey was conducted for the Department of Business, Innovation and Skills in June 2014, with the aim to gauge public attitudes to ethical standards in retail and the impact this has on their purchase decisions. Of respondents, 39 percent share the opinion that products produced in an ethical way tend to have higher prices and would therefore deter them from buying such products. Other leading deterring factors include a lack of easily available information on ethical goods (33 percent), a lack of advertising for ethical options (30 percent) and a lack of reliable information on ethical goods (24 percent).