In 2022, Norway ranked as the Nordic country with the largest share of online shoppers, with a 92 percent penetration rate. In contrast, 88 percent of respondents in Denmark had purchased goods online. Finland was the least likely Nordic country to engage in e-commerce.
Share of consumers who purchased goods online in the Nordics in 2022, by country
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Eurostat. (May 10, 2023). Share of consumers who purchased goods online in the Nordics in 2022, by country [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/317404/nordics-online-shopping-reach/
Eurostat. "Share of consumers who purchased goods online in the Nordics in 2022, by country." Chart. May 10, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/317404/nordics-online-shopping-reach/
Eurostat. (2023). Share of consumers who purchased goods online in the Nordics in 2022, by country. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/317404/nordics-online-shopping-reach/
Eurostat. "Share of Consumers Who Purchased Goods Online in The Nordics in 2022, by Country." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/317404/nordics-online-shopping-reach/
Eurostat, Share of consumers who purchased goods online in the Nordics in 2022, by country Statista, https://www.statista.com/statistics/317404/nordics-online-shopping-reach/ (last visited November 22, 2024)
Share of consumers who purchased goods online in the Nordics in 2022, by country [Graph], Eurostat, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/317404/nordics-online-shopping-reach/
