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Link to original content: http://statista.com/statistics/297576/tv-advertising-impacts-annually-uk/
TV commercial impacts UK 2023 | Statista

Linear TV commercial impacts in the UK 2009-2023

Published by Statista Research Department, May 2, 2024
In 2023, linear TV in the United Kingdom (UK) generated 679 billion commercial impacts. A year earlier, the number stood at 685 billion, which signifies a decrease of roughly one percent year on year.

Number of linear TV commercial impacts in the United Kingdom (UK) from 2009 to 2023 (in billions)

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Release date

April 2024

Region

United Kingdom

Survey time period

2009 to 2023

Supplementary notes

An impact - one person viewing one TV ad in its entirety, at normal speed.

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Overview

5

Major players

5

Marketer insights

7

Consumer insights

8

Spotlight: connected TV

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Further related statistics

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Topics

TV advertising in the United KingdomAdvertising in the UKProgrammatic advertising in the UKTelevision advertising in the U.S.TV advertising worldwide
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