Nike's direct-to-consumer brand NIKE Direct generated approximately 21.5 billion U.S. dollars of revenue in the year ended May 31, 2024. The revenue made from NIKE Direct has more than doubled since the financial year of 2017, but did not grow by much compared to the previous year.
Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024
(in billion U.S. dollars)
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Nike. (July 25, 2024). Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. "Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024 (in billion U.S. dollars)." Chart. July 25, 2024. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. (2024). Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. "Nike Brand's Direct-to-consumer Revenue Worldwide from The Fiscal Years of 2009 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike, Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/ (last visited October 30, 2024)
Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024 (in billion U.S. dollars) [Graph], Nike, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/