The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2024 survey in the United States, 55 percent of female respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.
Most anticipated reasons to watch the Super Bowl in the United States as of January 2024, by gender
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YouGov. (February 2, 2024). Most anticipated reasons to watch the Super Bowl in the United States as of January 2024, by gender [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/286316/super-bowl-tv-coverage-importance-of-various-parts/
YouGov. "Most anticipated reasons to watch the Super Bowl in the United States as of January 2024, by gender." Chart. February 2, 2024. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/286316/super-bowl-tv-coverage-importance-of-various-parts/
YouGov. (2024). Most anticipated reasons to watch the Super Bowl in the United States as of January 2024, by gender. Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/286316/super-bowl-tv-coverage-importance-of-various-parts/
YouGov. "Most Anticipated Reasons to Watch The Super Bowl in The United States as of January 2024, by Gender." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/286316/super-bowl-tv-coverage-importance-of-various-parts/
YouGov, Most anticipated reasons to watch the Super Bowl in the United States as of January 2024, by gender Statista, https://www.statista.com/statistics/286316/super-bowl-tv-coverage-importance-of-various-parts/ (last visited November 26, 2024)
Most anticipated reasons to watch the Super Bowl in the United States as of January 2024, by gender [Graph], YouGov, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/286316/super-bowl-tv-coverage-importance-of-various-parts/
