According to a survey conducted in March 2024, 61 percent of digital video viewers in the United States watched full-length TV shows, and 58 percent watched as full-length movies. Videos recorded and uploaded to YouTube or Facebook followed in third place of popularity, with 47 percent of U.S. viewers consuming videos in this category.
Most popular online video type among adults in the United States as of March 2024
Characteristic
Share of respondents
Full-length TV shows
61%
Full-length movies
58%
Video recorded and uploaded to YouTube/Facebook
47%
Music videos
46%
Movie trailers or clips of TV shows
43%
New clips
41%
Weather forecasts
40%
Videos created by celebrities/personalities on YouTube or Instagram
33%
Sports clips or highlights
32%
Full-length sports matches/events/tournaments
25%
High quality digital videos for the Web of mobile device
Among those who watch videos at least once per week on a computer, laptop, smartphone, tablet, or connected TV
Method of interview
Online survey
Supplementary notes
Original question: "Which of the following types of video do you watch regularly (at least once per week) on your computer, laptop, smartphone, tablet, or connected TV?"
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Vorhaus Advisors. (May 15, 2024). Most popular online video type among adults in the United States as of March 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors. "Most popular online video type among adults in the United States as of March 2024." Chart. May 15, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors. (2024). Most popular online video type among adults in the United States as of March 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors. "Most Popular Online Video Type among Adults in The United States as of March 2024." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors, Most popular online video type among adults in the United States as of March 2024 Statista, https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/ (last visited November 21, 2024)
Most popular online video type among adults in the United States as of March 2024 [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
