Over the period from 2010 to 2020, profile creation increased among all socio-economic group. During the survey in 2020, it was revealed that 83 percent of responding individuals from social grade C1 reported setting up their personal profile on a social networking platform.
Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by socio-economic group*
Characteristic
AB
C1
C2
DE
2020
83%
83%
85%
77%
2019
79%
78%
70%
59%
2018
78%
85%
81%
73%
2017
76%
79%
71%
83%
2016
72%
77%
74%
82%
2015
72%
78%
65%
73%
2014
70%
71%
74%
73%
2013
64%
68%
65%
65%
2012
64%
65%
65%
66%
2011
57%
62%
62%
59%
2010
54%
52%
52%
58%
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* The original survey question was: "'I'd now like to ask you some questions about social media - so using websites or apps like Facebook, Twitter, Instagram, SnapChat and YouTube. Do you have a social media profile or account on any sites or apps? (SINGLE CODE)"
** The most recent survey was carried out November to December 2019.
*** n (2010) = 1,489; n (2011) = 1,369; n (2012) = 1,381; n (2013) = 1,272; n (2014) = 1,609; n (2015) = 1,458; n (2016) = 1,458; n (2017) = 1,846; n (2018) = 1,332; n (2019) = 1,291
Data for years previous to 2013 were published earlier by the source.
The source indicates that, "The way in which the question was asked of adults was amended between 2012 and 2014, which could account for some of the differences shown."
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Ofcom. (April 28, 2021). Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by socio-economic group* [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/271901/social-network-profile-creation-in-the-uk-by-socio-economic-group/
Ofcom. "Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by socio-economic group*." Chart. April 28, 2021. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/271901/social-network-profile-creation-in-the-uk-by-socio-economic-group/
Ofcom. (2021). Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by socio-economic group*. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/271901/social-network-profile-creation-in-the-uk-by-socio-economic-group/
Ofcom. "Share of Respondents Who Had Set up Their Own Social Network Profile in The United Kingdom (Uk) from 2010 to 2020, by Socio-economic Group*." Statista, Statista Inc., 28 Apr 2021, https://www.statista.com/statistics/271901/social-network-profile-creation-in-the-uk-by-socio-economic-group/
Ofcom, Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by socio-economic group* Statista, https://www.statista.com/statistics/271901/social-network-profile-creation-in-the-uk-by-socio-economic-group/ (last visited October 30, 2024)
Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by socio-economic group* [Graph], Ofcom, April 28, 2021. [Online]. Available: https://www.statista.com/statistics/271901/social-network-profile-creation-in-the-uk-by-socio-economic-group/
