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In the fiscal year 2024 spanning between April 2023 to March 2024, Electronic Arts (EA) generated close to 5.55 billion U.S. dollars in revenues via its live service segment. These live services include extra content, subscription offerings and other revenue generated outside of the sale of the company's base games.

Live services – new monetization streams

Live services are one of Electronic Arts' best-performing revenue segment, reporting a one percent year-on-year-growth compared to 2023. This is hardly surprising, as gaming companies aim for players to engage with their games and services over longer periods of time, and purchase additional content designed to provide value top layers and extend and enhance gameplay. EA’s most popular live service is the extra content purchased for the Ultimate Team mode associated with its sports franchises Madden NFL and FIFA. The company stated that FIFA 23, EA SPORTS FC 24, Apex Legends, EA SPORTS Madden NFL 24, and The Sims 4 were the top revenue drivers for 2024. However, in 2024, full-game downloads were the segment with the biggest revenue increase.

Sports games drive user engagement

Madden NFL and EA Sports FC (formerly branded as FIFA) are Electronic Art’s flagship franchises with new versions published every year. User engagement with sports games goes beyond being the player – FIFA regularly ranks among the most popular games on the streaming platform Twitch, too. In January 2024, FIFA 24 streams on Twitch were watched by an average of 30,000 viewers.

Net revenue generated by Electronic Arts from fiscal 2016 to 2024, by composition (in million U.S. dollars)

Fiscal year	Full-game downloads	Packaged goods	Live services and other	Live services (pre-2021 metric)	Mobile (pre-2021 metric)	Packaged goods and other (pre-2021 metric)
2024	1,343	672	5,547	-	-	-
2023	1,262	675	5,489	-	-	-
2022	1,282	711	4,998	-	-	-
2021*	918	696	4,016	-	-	-
2020	811	1,076	3,650	-	-	-
2019	680	-	-	2,216	814	1,240
2018	707	-	-	2,083	660	1,700
2017	659	-	-	1,589	626	1,971
2016	465	-	-	1,400	544	1,987

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Release date

May 2024

More information

Region

Worldwide

Survey time period

April 2015 to March 2024

Supplementary notes

*According to the source: "As our business has evolved and management focuses less on the differentiation between our packaged goods business and our digital business and more on our full game sales and live services that extend and enhance gameplay, we have updated our presentation of net revenue by composition to align with this management view." Values for 2020 have been restated.

Full game net revenue includes full game downloads and packaged goods. Full game downloads includes revenue from digital sales of full games on console, PC, and mobile phones and tablets. Packaged goods includes revenue from software that is sold physically. This includes (1) net revenue from game software sold physically through traditional channels such as brick and mortar retailers, and (2) software licensing revenue from third parties (for example, makers of console platforms, personal computers or computer accessories) who include certain of our full games for sale with their products (for example, OEM bundles).

Live services and other net revenue includes revenue from sales of extra content for console, PC and mobile games, licensing revenue from third-party publishing partners who distribute our games digitally, subscriptions, advertising, and non-software licensing.

EA's fiscal year starts April 1.

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