Global revenue of BMW Group 2007-2023
In 2023, BMW Group’s global revenue stood at around 155.5 billion euros. The German vehicle manufacturer sells vehicles under the BMW, Rolls-Royce, and MINI brands and was among the leading luxury car brands worldwide in 2022. Following the financial disaster of 2008-2009, BMW recovered rather quickly, surpassing pre-crash revenue and EBIT by 2010.
BMW in the United States
BMW is currently the third best-selling European automotive brand in the United States, with quarterly sales reaching nearly 107,900 units in the fourth quarter of 2023. The MINI brand, however, struggles to sell in the U.S. but MINI Cooper has done well to stay in the U.S. market, which is in part due to the Countryman model that accounted for 40.2 percent of Mini’s U.S. sales in 2018.
Electrification
BMW has announced ambitious plans for electric vehicle deliveries to make up half of its total deliveries by 2030. If successful, this should increase the company’s electric passenger car market share in Europe that currently stands at one percent. Full electrification awaits the company’s MINI brand, and the company may even have ambitious ideas for fully electric, high-performance sports cars and motorbikes. The global electric fleet-size is expected to grow by over fourfold to 17.07 million vehicles in 2028.
BMW in the United States
BMW is currently the third best-selling European automotive brand in the United States, with quarterly sales reaching nearly 107,900 units in the fourth quarter of 2023. The MINI brand, however, struggles to sell in the U.S. but MINI Cooper has done well to stay in the U.S. market, which is in part due to the Countryman model that accounted for 40.2 percent of Mini’s U.S. sales in 2018.
Electrification
BMW has announced ambitious plans for electric vehicle deliveries to make up half of its total deliveries by 2030. If successful, this should increase the company’s electric passenger car market share in Europe that currently stands at one percent. Full electrification awaits the company’s MINI brand, and the company may even have ambitious ideas for fully electric, high-performance sports cars and motorbikes. The global electric fleet-size is expected to grow by over fourfold to 17.07 million vehicles in 2028.
