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In the fourth quarter of its 2024 fiscal year, Apple generated around 46 billion U.S. dollars in revenue from the sales of iPhones.

Apple iPhone revenue

The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than 1.5 billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over 16 percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates.

Apple iPhone growth

The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about a quarter of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly 50 percent, equating to less than 40 billion U.S. dollars in that quarter. In terms of units sold, Apple went from around 55.8 million units in 2010 to about 232 million in 2023, but registered a peak in the fourth quarter of 2020 with more than 90 million iPhones sold worldwide.

Apple's iPhone revenue from 3rd quarter 2007 to 4th quarter 2024 (in million U.S. dollars)

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Release date

October 2024

More information

Region

Worldwide

Survey time period

2007 to 2024

Supplementary notes

The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter). The Apple iPhone was first sold in June 2007.

Up until the last quarter of 2012 Apple included the following note: includes revenue from sales of iPhone, iPhone services, and Apple-branded and third-party iPhone accessories.
As of the first quarter of 2013 Apple changed their reporting methods and figures from that quarter onwards have the following note: includes amortization of related revenue deferred for non-software services and embedded software upgrade rights.

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