Advertising spending in the UK 2010-2023

Advertising expenditure in the United Kingdom in 2023 amounted to 36.62 billion British pounds, up by roughly six percent compared to previous year. Ad spend in the country is expected to increase by six percent in 2024 and by another 4.5 percent a year later.

Advertising expenditure by medium

How is ad spending in the UK broken down by media? In 2022, nearly 80 percent was spent on digital pure.play media. The next highest spending areas for advertising include video (including TV) and newsbrands. Cinema advertising accounts for the smallest share, at 0.5 percent.

What is the top advertising campaign in UK?

The WARC effective 100 rankings looks at the performance of advertising campaigns. The index helps agencies measure the effectiveness of their campaigns as compared to their rivals. At the end of 2022, the McCann Manchester and UM Manchester lead campaign for Aldi was the most effective advertising campaign with an index score of 43 points.