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Link to original content: http://statista.com/statistics/261653/digital-buyer-penetration-in-australia/
Digital buyer penetration in Australia 2013-2018 | Statista

Australia: digital buyer penetration 2013-2018

Published by Statista Research Department, Jul 30, 2014
This statistic gives information on the digital buyer penetration in Australia from 2013 to 2018. In 2013, 77.2 percent of internet users in Australia had purchased products online. In 2017, this figure is expected to grow to 79.7 percent.

Digital buyer penetration in Australia from 2013 to 2018

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Source

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Release date

July 2014

Region

Australia

Survey time period

2013 to 2014

Age group

14 years and older

Supplementary notes

* Forecast.
Internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.

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Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

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Customer satisfaction

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Online payment

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Further related statistics

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