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The ad spending via mobile in the 'Digital Advertising Mobile' segment of the digital advertising market in Europe was forecast to continuously increase between 2023 and 2028 by in total 28.1 billion euro (+52.47 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 81.61 billion euro and therefore a new peak in 2028. Notably, the ad spending via mobile of the 'Digital Advertising Mobile' segment of the digital advertising market was continuously increasing over the past years.

Find further information concerning ad spending growth in North America and average ad spending per internet user (ARPU) in Italy.

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Mobile ad spending of the digital advertising industry in Europe 2018-2028 (in billion euros)

Characteristic	Spending in billion euros
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Release date

November 2023

More information

Region

Europe

Survey time period

2018 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests.

Structure:
Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising.

Additional information:
The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

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