During a survey carried out in 2023, eight percent of responding consumers from the United States said that the majority of digital ads they saw were very relevant to them; another 36 called them somewhat relevant.
Online ad attitudes in the United States
In the second quarter of 2018, almost sixty percent of U.S. internet users aged 56 and over held a negative viewpoint towards ads on websites. In contrast, only about thirty-five percent of users aged 26 to 35 had the same negative opinion. When it came to online video ads in the same quarter, each of the age groups felt more negatively towards them. Just over forty percent of internet users between the ages of 26 and 35 disliked video ads, and the same was true for just over seventy percent of the oldest users.
Internet ad spending worldwide
Display advertising, which includes online video and social media ads, was the largest internet advertising format worldwide in 2018. Over 140 billion U.S. dollars was spent on display ads that year. This format is expected to remain on top, as it is estimated to surpass 200 billion U.S. dollars in advertising spending by 2021.
Perceived relevance of digital advertising to consumers in the United States from 2019 to 2023
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CivicScience. (January 18, 2024). Perceived relevance of digital advertising to consumers in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/245093/opinions-on-online-advertising-in-the-us/
CivicScience. "Perceived relevance of digital advertising to consumers in the United States from 2019 to 2023." Chart. January 18, 2024. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/245093/opinions-on-online-advertising-in-the-us/
CivicScience. (2024). Perceived relevance of digital advertising to consumers in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/245093/opinions-on-online-advertising-in-the-us/
CivicScience. "Perceived Relevance of Digital Advertising to Consumers in The United States from 2019 to 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/245093/opinions-on-online-advertising-in-the-us/
CivicScience, Perceived relevance of digital advertising to consumers in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/245093/opinions-on-online-advertising-in-the-us/ (last visited October 30, 2024)
Perceived relevance of digital advertising to consumers in the United States from 2019 to 2023 [Graph], CivicScience, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/245093/opinions-on-online-advertising-in-the-us/