Digital advertising spending in the U.S. 2021-2028

It is projected that digital advertising expenditures in the United States will increase by 50 percent between 2024 and 2028. In that five years period U.S. digital ad spend will grow from 303 to 452 billion dollars. These figures will represent roughly 45 percent of global digital ad spending, which is expected to reach some 871 billion U.S. dollars in 2027, up from the 506 billion recorded in 2021.

Mobile advertising in the U.S.

With mobile growing in strength, sources predict that it will account for the lion’s share of total digital spending in the United States. In 2023, roughly 195 billion U.S. dollars is forecast to be spent on mobile ads in the country. Sometime in early 2017 a clear change was seen in allocation of marketing dollars, when U.S. industry professionals started increasing the share of their budgets devoted to mobile marketing. Since then, a growing focus on this medium is evident. While mobile advertising is becoming more popular, marketers still have some concerns with its execution, mainly when it comes to data quality and sourcing, as well as measurement issues. All in all, those who decided to spend on mobile have been shifting away from display ads and towards video advertising since early 2018.