IKEA.com: number of visits globally 2010-2023
In the fiscal year 2023, IKEA.com was visited approximately 3.8 billion times worldwide. This is a slight decrease compared to the previous year.
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances, and home accessories. The company is the world's largest furniture retailer.
IKEA offline and online
Over the years, IKEA’s global annual revenue has shown a general increase, reaching nearly 48 billion euros in 2023. Of those sales, about 10 billion U.S. dollars worth were estimated to come from online purchases through IKEA US domain, IKEA.com.
IKEA amongst competitors and consumers
IKEA’s web store is favoured amongst global consumers, ranking third amongst competitors worldwide in terms of e-commerce sales. Out of all surveyed Americans shopping online, users aged 18 to 29 were the biggest group which had stated that they shopped online at IKEA.com in the last 12 months.