This statistic shows U.S. survey respondents answers to a question of what they tend to look at first when visiting a nonprofit organization's website for the first time in 2012. Survey respondents were from generation Y, aged between 20 and 35 years. 88 percent of respondents said they go to the about us section first.
When you visit a nonprofit website what is the first thing you look for?
Three different survey methodologies were used for the purpose of this study: Online survey of millennials - Date of survey: January 1, 2012 to January 31, 2012. Sample size: 6,552. Age group: 20 to 35. Focus groups of millennials - Date of focus groups: February 23,2012 to March 28, 2012. Number of focus groups: 3. Sample size: 27. Age group: 20 to 35. Online survey of nonprofit professionals - Date of survey: February 15, 2012 to April 3, 2012. Sample size: 89. Age group: 18 and older.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Achieve, & Johnson, Grossnickle and Associates. (April 30, 2012). When you visit a nonprofit website what is the first thing you look for? [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/235437/generation-y-and-us-nonprofits/
Achieve, und Johnson, Grossnickle and Associates. "When you visit a nonprofit website what is the first thing you look for? ." Chart. April 30, 2012. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/235437/generation-y-and-us-nonprofits/
Achieve, Johnson, Grossnickle and Associates. (2012). When you visit a nonprofit website what is the first thing you look for? . Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/235437/generation-y-and-us-nonprofits/
Achieve, and Johnson, Grossnickle and Associates. "When You Visit a Nonprofit Website What Is The First Thing You Look For? ." Statista, Statista Inc., 30 Apr 2012, https://www.statista.com/statistics/235437/generation-y-and-us-nonprofits/
Achieve & Johnson, Grossnickle and Associates, When you visit a nonprofit website what is the first thing you look for? Statista, https://www.statista.com/statistics/235437/generation-y-and-us-nonprofits/ (last visited November 25, 2024)
When you visit a nonprofit website what is the first thing you look for? [Graph], Achieve, & Johnson, Grossnickle and Associates, April 30, 2012. [Online]. Available: https://www.statista.com/statistics/235437/generation-y-and-us-nonprofits/
