Global gaming penetration Q1 2024, by country
According to a survey of global internet audiences in the first quarter of 2024, 83.6 percent of internet users played video games on any device. The Philippines had the highest video gaming usage reach, ranking first with a gaming penetration of 97.1 percent. Indonesia ranked second, with 95.9 percent of responding internet users stating that they played video games. The United Kingdom and Japan ranked last, with 71.1 and 67.8 percent of internet users, respectively, reporting their participation in video gaming.
The impact of mobile gaming
The global gaming penetration among online users was over 83 percent, highlighting how much of a mainstream hobby gaming has become. Additionally, as shown by the many mobile-first digital markets with strong gaming reach, the impact of readily available mobile gaming devices cannot be overstated. A survey from April 2024 found that smartphones were the most popular way to play video games worldwide, with more than 70 percent of respondents stating to play video games in such a way. This usage rate was miles ahead of second-ranked laptop or desktop PCs, which only 34 percent of global gamers stated to use.
Who are the global gaming audiences?
A survey conducted in the third quarter of 2023 found that 89.6 percent of female internet users aged 16 to 24 years worldwide played video games on any kind of device. During the survey period, 92.6 percent of male respondents in the same age group stated that they played video games. Gaming is a more popular activity among younger age groups, but even seven in ten respondents between 55 and 64 years old stated that they were gamers.
Gaming genre preferences vary by age group, but overall, shooters and action-adventure games rank first in terms of popularity among users. Other popular gaming genres were simulation and sports games.
