In 2023, Pandora's advertising revenue amounted to 1.6 billion U.S. dollars, increasing by 30 percent on the value of 1.18 billion reported two years earlier. The the last measured fiscal year, advertising accounted for roughly 75 percent of Pandora's total revenue.
Pandora's advertising revenue from 2006 to 2023
(in million U.S. dollars)
* Transition period. Until January 2013, Pandora's fiscal year started in February and ended in January of the following year. Starting with January 2014, Pandora's fiscal year will start on January 1 and end on December 31 of the same year. Figures other than for 2018 and 2019 come from earlier financial releases. Figures have been rounded. Pandora was acquired by SiriusXM on February 1, 2019, and as such, all figures for years prior to this point refer to Pandora's results pre-acquisition. SiriusXM Holdings included data for years 2018 and 2019 in its 2019 annual report. Data preceding 2020 were taken from earlier reports.
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Sirius XM Radio. (February 2, 2024). Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/
Sirius XM Radio. "Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars)." Chart. February 2, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/
Sirius XM Radio. (2024). Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/
Sirius XM Radio. "Pandora's Advertising Revenue from 2006 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/
Sirius XM Radio, Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/ (last visited November 22, 2024)
Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars) [Graph], Sirius XM Radio, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/
