In late 2024, only a fraction of consumers in Spain said they had used generative AI while shopping during Black Friday, Cyber Monday, or Singles' Day before. That said, about a third of those who had not tried it during major sales events planned to try it this year.
Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024
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BCG. (November 13, 2024). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/
BCG. "Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024." Chart. November 13, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/
BCG. (2024). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/
BCG. "Share of Shoppers Who Have Used Generative Ai in Their Shopping Journey before and Plan to Use It for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024." Statista, Statista Inc., 13 Nov 2024, https://www.statista.com/statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/
BCG, Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024 Statista, https://www.statista.com/statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/ (last visited November 21, 2024)
Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024 [Graph], BCG, November 13, 2024. [Online]. Available: https://www.statista.com/statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/
