In a survey conducted in October 2024, over 80 percent of German consumers said they had not used generative AI while shopping during major sales events in November before. That said, a fair share of those who had not tried it during events like Black Friday, Cyber Monday, or Singles' Day, intended to give it a go this year.
Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2024
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BCG. (November 13, 2024). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1536630/will-german-consumers-use-ai-for-black-friday/
BCG. "Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2024." Chart. November 13, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1536630/will-german-consumers-use-ai-for-black-friday/
BCG. (2024). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1536630/will-german-consumers-use-ai-for-black-friday/
BCG. "Share of Shoppers Who Have Used Generative Ai in Their Shopping Journey before and Plan to Use It for Black Friday, Cyber Monday, or Singles' Day in Germany in 2024." Statista, Statista Inc., 13 Nov 2024, https://www.statista.com/statistics/1536630/will-german-consumers-use-ai-for-black-friday/
BCG, Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2024 Statista, https://www.statista.com/statistics/1536630/will-german-consumers-use-ai-for-black-friday/ (last visited November 21, 2024)
Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2024 [Graph], BCG, November 13, 2024. [Online]. Available: https://www.statista.com/statistics/1536630/will-german-consumers-use-ai-for-black-friday/
