The majority of content creators in India across platforms were micro influencers, amounting to around three million in 2023. Contrariwise, there were less than 1,000 elite influencers, who had the most followers, in the country during the same period. Micro influencers had the highest reach and engagement rate among all the content creator tiers. The overall number of user-generated content creators or influencers in India figured around four million that year.
Number of content creators across platforms in India in fiscal year 2023, by tier
(in 1,000s)
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Redseer. (November 14, 2023). Number of content creators across platforms in India in fiscal year 2023, by tier (in 1,000s) [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1493956/india-number-of-influencers-by-tier/
Redseer. "Number of content creators across platforms in India in fiscal year 2023, by tier (in 1,000s)." Chart. November 14, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1493956/india-number-of-influencers-by-tier/
Redseer. (2023). Number of content creators across platforms in India in fiscal year 2023, by tier (in 1,000s). Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1493956/india-number-of-influencers-by-tier/
Redseer. "Number of Content Creators across Platforms in India in Fiscal Year 2023, by Tier (in 1,000s)." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1493956/india-number-of-influencers-by-tier/
Redseer, Number of content creators across platforms in India in fiscal year 2023, by tier (in 1,000s) Statista, https://www.statista.com/statistics/1493956/india-number-of-influencers-by-tier/ (last visited October 30, 2024)
Number of content creators across platforms in India in fiscal year 2023, by tier (in 1,000s) [Graph], Redseer, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1493956/india-number-of-influencers-by-tier/
