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Link to original content: http://statista.com/statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/
Thailand: frequency of purchasing on live commerce 2024 | Statista

Frequency of purchasing an item through live commerce Thailand 2024

Published by Kankanit Ciba, Sep 16, 2024

According to a survey by Rakuten Insight in May 2024, 31 percent of respondents in Thailand stated that they had shopped more than six times through livestream commerce within the past 12 months. Meanwhile, 12 percent of respondents said they watched the live-streaming events but did not purchase an item.

Frequency of purchasing an item using live commerce in Thailand as of May 2024

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Release date

September 2024

Region

Thailand

Survey time period

May 9 to 31, 2024

Number of respondents

15,240 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)?"

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