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Link to original content: http://statista.com/statistics/1488530/marketers-opinion-ai-resource-gaps-content-creation/
Opinions on AI easing content marketing costs 2024 | Statista

Marketers' opinions on whether AI bridged content resource gaps worldwide 2024

Published by Statista Research Department, Nov 9, 2024

During a 2024 global survey among marketing and media leaders, around 21 percent totally agreed that leveraging artificial intelligence (AI) for content creation could bridge resource gaps within their teams; 41 percent somewhat agreed with that opinion. According to the same study, X and Facebook were the social media platforms most used for content marketing worldwide.

Marketing and media leaders' opinions on whether leveraging artificial intelligence (AI) for content creation could bridge resource gaps within their teams worldwide as of February 2024

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Source

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Release date

April 2024

Region

Worldwide

Survey time period

January 5 to February 6, 2024

Number of respondents

1,003 respondents

Special properties

among members of the WordPress VIP community

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

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Statistics on " Content marketing worldwide "

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Other statistics that may interest you Content marketing worldwide

Overview

8

Generative AI's impact

7

B2B content marketing

8

Generative AI's impact on B2B content marketing

4

Spotlight: blogging

7

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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$199 USD
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  • Premium Statistics

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For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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